Growth Experiment Backlog

Prioritized tests for conversion, activation, and retention.

Conversion (Landing + Pricing)

• Hero headline: outcome-driven vs pain-relief framing.
• CTA: "Start free 7-day trial" vs "Get my personalized plan".
• Pricing layout: 2 plans vs 3 plans.
• Yearly emphasis: highlighted default vs manual selection.
• Trial framing: "7-day free trial" vs "$0 today + 7 days".

Activation (Onboarding + Day 1)

• Onboarding length: 8 steps vs 10 steps.
• Preview timing: show first-week plan before vs after email capture.
• Day-1 tasks: 3 actions vs 5 actions.
• Email timing: immediate welcome vs delayed 20-minute nudge.

Retention (D7 and D30)

• Weekly recap: metric dashboard vs narrative coaching summary.
• Streak rewards: badge only vs badge + challenge discount.
• Proactive coaching: fixed daily ping vs behavior-triggered nudge.
• Cancel save flow: pause option vs downgrade option.

Metric Framework

• Acquisition: landing CVR, trial starts, yearly mix, CAC payback.
• Activation: onboarding completion, first 24h completion, D3 active.
• Retention: D7 retention, D30 retention, streak length, WAU.
• Monetization: trial-to-paid, ARPU, add-on attach rate, churn.